FoxScore

Analysis for WPP

WPP.UK · As of: 02/17/2026
Basic information
Type: Stock
Region: UK
Sector: Communication Services
TER: –
History
Available history:15.0 years
Last tradingday:02/17/2026
Description & usage
WPP is a marketing and communications group helping companies with brand building, advertising and customer engagement. It generates revenue mainly from fees and project work across creative services, media planning and buying, PR, content production, and data-driven marketing and commerce capabilities. Clients include large and mid-sized companies across many industries running multi-channel campaigns across digital and traditional media. WPP operates through a network of specialized agencies and platforms, combining strategy, creativity and analytics.
Overall score 7Performance 2Stability 12Trend 110255075100PerformanceStabilityTrend
Scale: 0 = weak, 50 = average, 100 = top

Analysis summary

WPP (WPP.UK) currently has a total score of 7 points, placing it in the very weak range. The score is made up of Performance (2), Stability (12) and Trend (11). All three sub-scores are currently below average.

Performance scores 2 points (very weak). Least weak metric: 5Y return at -67.8 %. Main drag: 10Y return at -81.7 %.

Stability scores 12 points (very weak). Least weak metric: Sortino ratio (90d) at -1.07. Main drag: return/volatility ratio at -1.43. Higher Stability points are better and typically reflect calmer swings and smaller drawdowns—but prices can still fall.

Trend scores 11 points (very weak). Trend signals are mostly negative right now. Least weak metric: trend strength at -0.38. Main drag: 12M momentum at -59.8 %.

Overall, the picture is very weak: none of the three dimensions shows a clear strength.

(Historical evaluation, not investment advice.)

WPP chart·by TradingView
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Overall score
7
very weak

Scores

Performance
2
very weak
Stability
12
very weak
Trend
11
very weak

Metrics

FAQ

What investor type does WPP fit best in FoxScore?
WPP looks fairly balanced in FoxScore: the sub-scores are close to each other. This often fits a diversified approach — then check the metrics (e.g., drawdowns/volatility) to see if they match your risk tolerance.
How meaningful is the available history for WPP?
WPP currently has about 15 years of price history available. That covers multiple market cycles including crisis phases, making long-term interpretation of returns, drawdowns and trend shifts more reliable.
What is FoxScore good for — and what is it not for?
FoxScore is an analysis and comparison tool: it helps you sort assets quickly, compare profiles and spot strengths/weaknesses. It’s not a substitute for your own research or fundamental analysis, and it’s not a buy/sell recommendation.